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Interviewing for research by Andrew Travers

In "Interviewing for Research," author Andrew Travers explores the art of conducting effective interviews to gather valuable insights and drive innovation in the business world.

  • Interviewing for Research emphasizes the importance of thorough preparation before conducting interviews. Travers provides practical tips on how to create interview guides, identify interviewees, and establish rapport.
  • The book highlights the significance of active listening and effective questioning techniques during interviews. Travers advises on how to ask open-ended and probing questions to gather in-depth insights from participants.
  • Travers explores different interview formats, such as one-on-one interviews, group interviews, and remote interviews. He discusses the advantages and limitations of each format and offers guidance on how to adapt accordingly.
  • The book emphasizes the need for objectivity and neutrality during interviews to ensure unbiased data collection. Travers suggests ways to minimize interviewer bias and maintain a neutral stance throughout the research process.
  • Interviewing for Research emphasizes the value of transcription and analysis to derive meaningful insights. Travers explains how to transcribe interviews accurately and efficiently and provides guidance on analyzing interview data to identify patterns and themes.

Example: Travers illustrates the importance of effective questioning by providing an example of an interview where a vague question elicited a superficial response. By rephrasing the question to be more specific and thought-provoking, the interviewee provided a much more insightful and detailed answer. This example showcases the power of well-crafted questions in uncovering valuable research findings.

While Andrew Travers' book, Interviewing for Research, offers valuable insights into the world of research and innovation, it falls short in providing concrete examples and practical tips for conducting effective interviews.

In conclusion, while Interviewing for Research by Andrew Travers may have some drawbacks, its key message of using interviews as a powerful research tool remains invaluable. With its practical insights and tips, this book has the potential to transform the way businesses approach innovation and transformation.

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