Playbook
Follow our playbook to get a clear point of view on your context, opportunities and challenges. Take your next step with confidence.
Frame
Start with context
Diagnosis
Shared Purpose
Anchoring Insights
Organising Framework
Shape
Shape your next step
Concept Catalogue
Principles
Ecosystem Value
Feedback Loops
Make
Build and learn
Products
Services
Ecosystem
Scale
Develop your capabilities
Purpose
People
Capabilities
Theory of Change
Start with context
Hard-won experience tells us to start from the beginning and understand the context you plan to create change in.
Teams that front-load the hard work of clearly framing and focusing their objectives are positioned to work with out-sized velocity.
Diagnosis
Diagnosis of your situation is our first step. Understanding the real problem or situation, for every actor, is critical to creating a powerful frame.
Shared Purpose
Shared Purpose helps a team orient to a challenge, and establish an internal compass to true transformation.
Anchoring Insights
Powerful Anchoring Insights create a centre of gravity and a coherent foundation to build on.
Organising Framework
An Organising Framework helps teams iterate fast whilst exploring a moving landscape of opportunities, ideas and learnings.
Shape your next step
With a clearly defined frame, you're ready to shape a meaningful response.
The next step is to shape a portfolio of ideas that are the raw material of your transformation.
Principles
Principles establish the rails for tough calls and trade-offs. We make them explicit to shape our thinking and pull in the same direction.
Concept Catalogue
Concepts are the building blocks of transformational change. This stage is all about making our ideas tangible, mutually exclusive and comprehensively exhaustive.
Ecosystem Value
There's no change without equitable value across the ecosystem. Value is the jet fuel of change.
Feedback Loops
It's vital to expose our ideas to reality. We sharpen them through critical thinking and feedback loops.
Build and learn
With confidence in our prioritised portfolio, we're now free to dive into the gritty depths of our chosen Concepts and iterate till we ship.
Forced focus is critical now as expanding levels of detail consume bandwidth, expand constraints and slow iteration.
Products
Craft digital product experiences and interactions from prototype to launch.
Services
Develop new service experiences and processes.
Ecosystems
Build multidimensional offering embedded across complex stakeholder networks.
Develop your capabilities
Our ultimate goal is to build the system to deliver continuous change.
With clarity of purpose and a strategic, portfolio based approach to change, incremental value is the key to transformational change. Executing the right things, over and over, gets us there in the end.
Purpose
Clarity of purpose is the key to transformational change.
Purpose helps teams embed meaning, focus and impact in ecosystems.
People
Mindset, collaboration and deep skills enable even small teams to have outsized impact.
Teams that work with us learn to think in ecosystems and act with purpose.
Capabilities
Capabilities can unlock a Cambrian explosion or act as dead-weight that constrains possibilities.
Understanding and evolving capability is critical for empowered teams.
Theory of Change
The barriers to change are significant. Inertia is often our greatest competition.
A Theory of Change helps prioritise the initiatives that build momentum.