Change isconstant — design-led product & service innovation

Path is a design-led strategy studio.We help product and service leaders pursue deep change.

What we do

Frame your challenges clearly

We make your challenges clear, manageable and actionable, through feedback from customers, team members and stakeholders, and direct observation of your systems and workflows.

Shape intent through design and prototyping

We use design and prototyping to help you explore what is possible and define your intent, creating clear vision, patterns and specifications your teams can pursue.

Make sense of your innovation ecosystem

We help make sense of complex domains through mapping, frameworks, portfolio management and strategic thinking.

How we work

Engage how you want

Playbooks

Playbooks are tried-and-tested approaches, delivering results every time.

Prism

Prism

Take a rapid scan of your current ecosystem, plans and point of view to get a heatmap of your most important risks and opportunities.

Signal

Signal

Signal gives you feedback with real people - your customers, users or other stakeholders - to make sure you're working from a clear sense of the issues that affect your changes.

Foundation

Foundation

Foundation defines a shared framework, giving your whole organisation a shared understanding of your intent.

Get started with Path

Get a heatmap of your innovation risks and opportunities based on our Prism framework.

Our clients

Who we've helped

UTS

Delivered a series of design program studio classes on Service Design.

Prospa

Explored the funding lifecycles of small businesses in Australia to map their needs and develop product opportunities.

Equifax

Modernised the digital experience of their commercial data products and services.

TAL

Developed multiple digital life insurance propositions.

RBS

Explored the needs of UK finance consumers to inform their digital banking app.

NHS

Developed multiple service proposition and improvement initiatives through deep design research with patients and NHS teams.

ING

Discover the needs of Australian mortgage consumers and brokers to develop a future service journey.

GOVUK

Discovered needs and feedback of UK individual and business taxpayers to improve multiple HMRC services.

Experian

Developed multiple digital propositions through extensive research with small, medium and large businesses and their end-users.

Bupa

Discovered consumer insights to improve multiple digital health propositions.

Aviva

Helped develop insurance propositions across multiple business areas.

Channel4

Explored privacy and consent through design research with viewers.

Faber

Prototyped the Faber Writing Academy through deep research with aspiring writers.

Ebay

Discovered buyer and seller journeys for Gumtree to develop end-to-end transaction features.

BBC

Explored history with BBC listeners to inform the interactive strategy for the Radio 4 series A History of the World in 1,000 Objects.

Westpac

Helped Westpac shape their journey management practice and design their digital mortgage experience.

AIA

Helped develop an end-to-end service model for group insurance proposition.

The Prism assessment

Get started with Prism

Our 5m Prism Scan highlights risks and opportunities across your change ecosystem.

Working with us

Abstract shapes representing the studio

Our studio

A senior, multidisciplinary team that works alongside yours — research, strategy and design under one roof.

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About us

A design-led consultancy connecting strategy to action — learn who we are and how we think.

UTSProspaEquifaxTALRBSNHSINGGOVUKExperianBupaAvivaChannel4FaberEbayBBCWestpacAIA