Who we are

Path is a design-led strategic consultancy.

We help you play the long game for transformative change in business, social and natural ecosystems.

We're fueled by craft, deep thinking and creativity. We work in frameworks. We practice less haste, more speed. We know you need to be ready for change.

We work collaboratively with our clients and trusted partners to bring diversity and expertise to our work.

We're based in Sydney and work remotely and in person. We're experimenting with a four day work week.

Jaimes Nel

Jaimes Nel


Jaimes founded Path in 2021 to help organisations play the long game through design-led strategy. After working on the early web, he developed a practice applying the social sciences to strategic change.

Jaimes was Head of Insight for pioneering service design agency Livework in the early years of service design practice. He’s worked on service transformation for brands such as the NHS, BBC, Aviva, Johnson&Johnson, Ebay, GOV.UK / HMRC and led a transformation design team at Westpac in Australia, delivering their digital mortgage service.

How do you play the long game?

We've found 4 common modes of strategic change, each with their strengths and weaknesses.

Our simple tool helps you discover your default mode, and how to pick the mode you need right now.

Long Game Modes
The 4 Modes of Strategic Change

+61 (0) 422 634 520

hello [at] pathventures.io

81-83 Campbell St, Surry Hills, NSW 2010

ABN 64 653 180 824

Acknowledgment of Country

We acknowledge the Gamaragal and Gadigal people of the Eora Nation, the traditional owners of the land on which we live and work, and pay our respects to the Elders both past, present and emerging.

Acknowledgment of Crisis

We acknowledge the context of crisis in our time. Recognising that our actions today have consequences beyond our species and generation, we acknowledge our responsibility to include these considerations in our lives and work.