About us
Connecting strategy to action
Since 2021
Our mission is to help organisations increase their capacity to deliver strategic change. We call this "playing the long game."
Who is Path?
Jaimes Nel
Founder
Jaimes founded Path in 2021 to help organisations connect strategy to action. A background in social science and decades of experience in digital and service design have given Jaimes a unique perspective on strategic change.
Jaimes was Head of Insight for pioneering service design agency Livework and led service and digital transformation in the UK and Australia for leading organisations such as the NHS, BBC, Aviva, Ebay, GOV.UK / HMRC, Westpac, TAL, ING, Equifax and many others.
Erich Domingo
Service Designer
Daniel Radovich
Product Designer
Our belief
The long game is the shortest path
Here's how
Frame initiatives strategically
Align decision-making to long-term outcomes by establishing clear thinking and frameworks that position initiatives in the context of your strategic goals.
Less haste, more speed
Set initiatives up for success and build sustainable velocity by front-loading teams with deep contextual understanding, robust operating rhythms and dynamic feedback loops.
Ready, set, change
Keep teams informed and engaged with design-led visions of future possibilities, holistic visualisations of your strategic goals, and clear communication of your plans and initiatives across horizons.
Are you playing the long game?
The long game is our shorthand for clear direction and deliberate action.
Exquisite plans and distant dreams are no better than building without direction.
Playing the long game means acting with intent, whilst maintaining the awareness, flexibility and resilience to adapt when the context changes.
What you get
Outside-in perspective from our team of design-led strategists
Half-day Long Game Assessment workshop
Half-day Horizon Mapping workshop
Visual showcase of your Game Plan and Horizon Map
