A recent round of discussion between Jeff Patton and Marty Cagan on product teams vs feature teams is worth your time if you work in an organisation trying to modernise your design and development process.

A recent round of discussion between Jeff Patton and Marty Cagan on product teams vs feature teams is worth your time if you work in an organisation trying to modernise your design and development process.

The crux of it revolves around knowing the difference between focusing on outcomes or outputs.

Jeff has written an extensive review and explanation here, I won't rehearse it. This debate is key to understanding how to lift quality and unlock the benefits of design in product development.

As Jeff notes, knowing isn't going to magically break teams out of a service delivery mindset, but the first step is making the conversation explicit and starting a conversation about it.

How do you play the long game?

We've found 4 common modes of strategic change, each with their strengths and weaknesses.

Our simple tool helps you discover your default mode, and how to pick the mode you need right now.