1. Learn
Develop contextual understanding
Map customer practices
Evaluate opportunities
2. Evolve
Develop hypotheses
Investigate constraints
Focus attention
3. Evaluate
Evaluate ideas
Address gaps
Probe trade-offs
4. Embed
Collaborate with your team to embed the learnings
Document ideas and insights
Visualise learnings
1. Learn
Start the project by spending time learning about the practices and needs of potential customers.
2. Evolve
We work together to apply research learnings to your strategic plan, helping you think about where to focus, how to succeed and where there are gaps.
3. Evaluate
We supplement our first round of learnings with 12 additional customer sessions, focusing in on key questions, ideas or gaps identified in Week Two.
4. Embed
In the final week, we bring it all together through conversations and documentation. Our focus is ensuring you have the inspiration you need to accelerate your strategic planning.
Strategic Snapshot helps you rapidly assess and iterate your strategic vision
Stress test your strategy by exposing it to potential customers or stakeholders
Iterate rapidly to improve your ideas, create focus and priority or expand your ambition
Increase the fidelity of your ideas with optional visualisations
What you get
Two rounds of up to 12 design research sessions each
Creative workshops after each round to apply the learnings directly to your strategy
Prioritisation matrix with an opportunity score for each idea
A Strategic Snapshot report, documenting learnings and ideas
